Influencer Marketing: How It Can Help Brand Promotion On Facebook
It is an emerging trend for brands to hire influencers to drive traffic and attract new customers through social media platforms. Influencers are typically young men and women who are highly opinionated online and are willing to speak their mind on any subject. Brands looking to engage with fans on social networks should consider hiring influencers, especially those who have an expertise in your industry. Hiring an influencer is not a one-time event; a brand must engage with these personalities throughout the campaign in order to gain long term benefit. Below are a few tips to keep in mind as you look for an influencer to work with.
Unlike traditional influencer marketing, Instagram alone actually works differently. Whereas traditional influencer marketing often involves sending a promotional message to a certain group of individuals, micro-influencer marketers directly talk to a wide audience via Instagram and other platforms by posting relevant posts. Because this platform allows users to “like” or comment on posts, it gives marketers an opportunity to engage directly with target audience without the need to engage with other users. Brands looking to engage with their target audience on Instagram should consider hiring an Instagram specialist.
In addition to engaging in direct interaction with fans, an Instagram account should also be used for content marketing and back-linking. A brand’s Instagram account should always provide detailed information on the company, products and services as well as providing interesting facts about the company and its employees. This strategy will help increase traffic as well as back links to the main website. In order for brands to successfully engage with their target audience on these platforms, they should also make use of the engagement process by making available product updates and announcements in the caption of posts. These activities will ensure that users continue to stay abreast with the latest news and information about the brand as well as keep them engaged with the company’s brand.
Since Facebook is the second most popular social networking platform, it makes sense for brands to take advantage of their reach by using influencer marketing on Facebook. To do this, a brand should build a page specifically dedicated to showcasing the brand, featuring original content written by the influencers. While initially it may feel like the page is inactive, it can quickly attract followers who post comments and interact with the page. Branding experts note that a great way to use Facebook as an influencer marketing platform is by creating a fan page. This page will allow fans to interact directly with the brand and show off their engagement process through detailed description posts and engagement.
The key to successful influencer marketing on Facebook lies in engaging with followers as well as providing quality content. The accounts should be promoted as often as possible; this can be done by running exclusive contests, featuring industry updates or sharing links to articles, videos and photos posted by fans and followers. In addition, the pages should also regularly feature comments by guest speakers, journalists and celebrities that share insights and new information. As the engagement increases, so too will the number of fans and followers who begin spreading the brand’s content throughout the social network.
Finally, it helps to be proactive in interacting with fans and followers. Brands should encourage users to ask questions through a feedback system created specifically for this purpose. These questions should answer the questions posed by the influencers, allowing users to engage with the content and create conversation within the community. A good way to do this is through the incorporation of hashtags, which allow users to combine relevant conversations into one concise post. With this strategy, brands gain more engagement from followers and fans while building loyalty.