5 Strategies to Use on LinkedIn for Linkedin Marketing
LinkedIn Marketing is a very popular online tool for business owners and managers to connect with their target audiences, gain new business, increase their visibility in their target markets, and get in touch with key decision makers in their industry. However, it can also be an ineffective way to engage with your target audience if you are not careful. There are many common mistakes made when conducting business on LinkedIn that can mean losing potential opportunities and even harming your business. Like any other networking tool, LinkedIn has a built-in customer service team that can help you get things wrong. But, with these dos and don’ts in mind, you can avoid most mistakes when conducting business on this social networking site.
The biggest benefit of LinkedIn is it is frequently frequented by senior-level executives, top decision-makers, business thought leaders, and influential influencers. If you wish to capture the attention of such high-ranking individuals, you must work on your LinkedIn branding strategy. To this end, you can utilize LinkedIn marketing templates to make the process much simpler. By getting your brand and business page on LinkedIn in top shape, you will attract the right type of employees and business partners – and that means better business results.
This is one of the top ways to avoid “diverting traffic” to your website. Most LinkedIn users are used to viewing company information, company news, and employee profiles. By adding 1 post on LinkedIn about industry trends, tips on hiring, or employee training content, you are likely to make a lot of people look at your profile. However, if you have great, thought-leadership content on your profile, you are likely to get passed over for those without great ideas.
One of the best ways to engage with your audience is by making sure your content is geared toward engaging an actual individual and not just a group of individuals or industry trends. For example, if you are an organization that works in accounting, your post might focus on how accountants can leverage technology to make their jobs easier and more profitable. If you are running a non-profit that helps women entrepreneurs understand the hurdles they face in starting their own business, you should discuss the hurdles women business owners face.
In addition, when creating content for your LinkedIn profile, always make sure it emphasizes your key benefits and uses strong keywords. This will help you easily find your profile in search results and help you build up credibility with potential clients and business partners. Remember, any link back to your LinkedIn profile is a click to read your content – so be sure you do your keyword research and build your credibility as an authority on your field. If you are unsure of how to do a proper keyword search, use the LinkedIn SEO tool and then keyword check the entire post to ensure you have included all the right words in your content.
The final strategy we are going to look at is integrating analytics on your Page. Analytics let you see what visitors are clicking on your pages – whether they are simply reading the information on the page or leaving the page to go to a search engine. Analytics lets you know how many people are leaving the page within the first 20 seconds of viewing the page. It also lets you know how many people are staying on your page after the first few seconds. By having this information you can fine-tune your job functions to reach more people and attract more followers.