A social media marketing course is typically a short course designed to educate individuals to construct or enhance their existing social media profile. The content focuses on topics such as social media etiquette, blogging, designing, video, and statistics to the more advanced web design and application. Since the advent of social media marketing, these courses have become increasingly popular because they provide an easy way to interact with your audience and build a credible reputation as a skilled marketer.
These classes are typically held in the evening and can be held at home, a library, or a community center. Typically the class size is limited to a maximum of eight students but this is not always the case. Often the instructors take a once a week or biweekly course where four to six topics are presented. Some topics include basic business writing skills, website design and development, social media marketing strategies, content creation, and much more. Most courses do not require any specialized training, although some may require a higher level of skill level than other courses.
One of the most popular and successful of all the courses is taught at Skillshare. Topics include content marketing strategies, search engine optimization, digital media, social media marketing, web design and development, and a number of others. The skill share courses are generally available at varying skill levels, and are offered throughout the country. Most Skillshare courses offer a number of unique workshops and online seminars that are designed to teach different topics and train different groups of people.
The second-most popular course, offered through Skillshare, is taught by David Freed, who is considered one of the internet’s top search engine experts. As with most of the courses at Skillshare, these are provided at various skill level levels and are taught across the country. Some of the topics include creating a website, content marketing strategy, Google AdWords, search engine optimization, social media marketing strategy, affiliate marketing, PPC advertising, SEO, and others.
The third course offered through Skillshare is a Google AdSense workshop. This skill level training course provides tips and techniques on making marketing decisions based on search terms. Some topics include choosing the right niche, selecting ad sizes, selecting relevant ads, and testing campaigns. There are also workshops provided, such as troubleshooting problems and general internet marketing. Some of the topics include content marketing strategies, converting blog posts into content, and promoting affiliate products. Most of the topics are offered at various skill levels, and are taught across the country.
The fourth most popular and widely used Social Media Marketing course is taught at Udemy. Udemy offers various tutorials, including ones on how to create an ecommerce website, content creation, social networking techniques, Google AdWords and others. Some of the topics include how to optimize content creation for the search engines, website design, content marketing strategies, and learning how to make money online with content creation alone or in a joint venture with other marketers.