4 Tips For Influencer Marketing
Influencer Marketing has been one of the top marketing trends for quite a few years now. If you often spend time searching on YouTube or Instagram, no doubt you’ll have come across several web celebrities with some sponsored posting or product placement hawking any random brand to their followers. But how did these brands get themselves recognized as an Influencer, and how do you use this strategy to build your own successful business?
In one study conducted by a Google researcher, it was found that there are many benefits associated with being an influential influencer. A big perk is the immediate gratification that an interested user can experience when they see their recommendations featured on your blog or website. Studies have shown that users tend to engage with more information if it’s presented in a way that makes them feel like they’re actually helping out or making a difference. For example, if you make a post about new shades of lipstick that is specifically for women who wear red lipstick, then the user will feel as if you’re suggesting something for them and they’ll be more inclined to click-out and look at your site to find out more. However, if you make a post about a new shade of lip gloss that’s only for women who wear pink lipstick, then you won’t see much interest from that particular audience.
The second thing that you should keep in mind is that Influencer Marketing is not just about sponsored vlogs or links to your own site. In fact, it is not even about sending out one message to one audience and hoping that they take notice. Instead, it is about engaging with a specific audience. This means that you must use different venues to ensure that your efforts are seen by as many people as possible.
The third method used in a comprehensive Influencer Marketing strategy is social media. There are two reasons for this. First of all, since the inception of Facebook and Twitter, companies are working harder to get their brand messages across to their customers in a variety of different ways. Second, because these platforms allow marketers to connect with their audience on an even deeper level than ever before, the conversations that these platforms provide are extremely valuable. Therefore, if you want to really take advantage of the power of influencer marketing, then you need to leverage social media as a means of promoting your products and services.
Finally, one study found that roughly nine out of every ten marketers who promote themselves on Facebook and Twitter fail to meet their desired outcome. It doesn’t have to be this way, though. There is an easy way to market your products on these two wildly popular social networks and it can be surprisingly effective. Instead of trying to directly sell products to potential customers, you can encourage your audience to buy based on their own interests.
As you can see, there is a plethora of Influencer Marketing strategies that marketers can take advantage of to get the results they are looking for. However, if you are new to using social media as a platform for promoting your business, you may find that the tips shared above are not enough to get you started. In order to be successful, you need to learn how to target the influencers that are already interested in your product or service. By doing so, you will not only give yourself an opportunity to tap into one of the most powerful sources of word-of-mouth advertising, but you will also make it much easier to get the attention of customers that may be completely unaware of your company’s existence.