Weibo is one of the most popular social networks on the planet, and if you are a newbie, you may be wondering how to go about Weibo marketing. Fortunately, there are a few tips you can use to make the most of Weibo. The most important thing to keep in mind is that you have three seconds to catch a user’s attention. Use a centered photo, as long images require users to click to expand. And if you can, use gifs to boost engagement.
To gain more followers, consider running a Lucky Roulette campaign. This is a version of a lottery where users spin a roulette wheel to win gifts, discounts, and promotions. The idea is to attract new followers by offering them prizes. You can also use this strategy to promote your account. You can give away freebies or discount coupons as incentives to encourage followers to visit your account. And while this tactic isn’t very expensive, it can help you reach a wide audience.
The most common Weibo ad type is the Fan Headline for Posts. This type of ad allows you to place your post at the top of the newsfeed and promote it to existing followers as well as your own personal connections. Weibo marketing can be effective if you know how to use hashtags. To make use of hashtags on Weibo, you can also create micro-topics pages for your business. By linking micro-topic pages to your marketing campaign, you can find out which types of content users want to see.
Weibo has many different features that make it a viable option for marketers. Weibo has a live-streaming capability, which is similar to Facebook and Periscope. It has opened up a whole new set of opportunities for KOLs and other social media influencers. For example, a KOL can go live at any time to talk about a wine, and it can be viewed by a vast audience.
If you are looking for a proven way to get content on Weibo, consider using influencer marketing. Chinese celebrities and KOLs with huge numbers of followers can create viral content that will attract people’s attention and convey your brand’s message. Celebrities have millions of Weibo followers, and their posts are likely to spark discussions. Celebrities are effective in attracting public attention, and leveraging celebrity endorsements is one of the easiest ways to do that.
If you wish to use Weibo for business, make sure your profile is verified. This will give you greater visibility, access to more tools, and more credibility among followers. It is important to remember that Chinese citizens are suspicious of fake products, and are more likely to follow verified accounts than those of unknown entities. So, make sure to check the details and choose a professional account manager. It will also be easier for you to get started if you follow the steps in the article below.
Among the reasons to use Weibo for marketing purposes is that young millennial users are more likely to engage with brands, and if you want to reach them, you should make your brand image vibrant and fun. Remember that these young tastemakers want to interact socially, and they are looking for prizes and discounts. Those types of interactions will help your brand stand out among the thousands of Weibo users. And you can build these bonds through your fan tunnels.