If you want to grow your following in WeChat, you must post content daily. In order to get recognized by the platform and get recommendations, you must post your content during peak hours. A popular video analysis suggests that you release content at 9:00 pm. You can also engage with customers near your location through the use of WeChat’s video feature. However, you must make sure that your content is beneficial to the audience. WeChat marketing can help you expand your brand, increase sales, and increase your social media following.
WeChat advertising comes in three main types: moments ads, official accounts ads, and mini apps. While real estate and financial industries are prohibited from advertising on WeChat, companies can use the Moments ad to drive traffic to their official accounts or web pages. The advertisements can have up to 40 characters and can be either photos or videos that run for six to 15 seconds. In addition, you can target audiences based on their age, gender, location, and devices. The maximum budget for an advertisement is 50,000 RMB and the bidding price starts at 1000 RMB per day.
To maximize the number of people who interact with your content, you can use WeChat’s search engine. WeChat users often search for things using search or mini-programs. To make your content stand out in these results, make sure it’s optimized for SEO. Use Wechat Brochures – HTML5 mobile webpages containing your company’s logo and contact information. You can also use QR codes to generate publicity for your campaigns.
In China, stickers are a part of everyday life, and this platform is where people are reading content. Users spend up to 90 minutes a day on WeChat, and they can read content in the application. They are generally divided into micro-moments, and publishing content on WeChat captures this fragmented time on mobile devices. For this reason, weChat marketing can help your brand increase brand awareness. There are also many benefits associated with WeChat marketing.
WeChat’s “service search” function helps businesses attract more customers. People can search for what they need from businesses’ pages on the platform. This new feature makes high-quality services stand out in a crowd and helps them gain brand awareness. Moreover, users can also use WeChat to make purchases. WeChat is the most important social network for businesses in China. Hence, businesses must take advantage of this feature.
If you are looking to expand your business into the Chinese market, WeChat marketing is an essential part of your marketing strategy. WeChat official accounts give you access to an extremely wide audience, and they help raise your brand awareness. You can create three kinds of official accounts: media, businesses, and individuals. There are different types of official accounts, but all three are essential to promote your brand in the Chinese market. If you are interested in establishing an official account, follow the steps below.
If you are a new entrant, start small by implementing a strategic plan that makes WeChat part of your overall marketing strategy. The Tenba Group will help you conduct competitor research, analyze market leaders and customers, and provide valuable insights on pricing, positioning, and more. With the assistance of a specialized marketing strategy, you can focus on improving your sales in China. WeChat marketing will increase your profits by more than 30 percent.