The Right Facebook Marketing Strategies Can Increase Your Site Traffic
Facebook Marketing is a method which offers a range of highly specific, highly targeted paid ads, along with organic posts, which allow businesses to put up their offerings and advertisements in front of this massive audience in no time. However, this does not mean that Facebook Marketing is the be all and end all for any online marketing campaign. There are certain key strategies which, if not properly implemented, can leave your business in total chaos. In order to avoid these pitfalls, it is important for anyone using Facebook Marketing to take note of these 5 “I could have done that, but I didn’t try” notes. By ensuring you follow through with these pointers, you will ensure that your Facebook Marketing campaign is as successful as possible.
The first thing that you need to do is invest in more than just one strategy. When it comes to marketing with Facebook, you need to be prepared to create ads, interact with fans and share creative content with everyone that is on your network. It is important to have multiple marketing channels in place. This will allow you to reach your audience from various sources, in various ways. You can also use these marketing channels to attract new audiences, as well as increase brand awareness. The beauty of Facebook is that it allows you to do all of this and make sure that each and every piece of content that you create is seen by hundreds, if not thousands, of people.
Although the social media giant has been criticized on several occasions of over-promoting ads, there are times when Facebook marketing works. When you spot an ad that has a high enough CTR (click through rate), you can use it as the basis for your entire campaign. If the ad shares many common characteristics with content that you have previously promoted, then it is probably a good idea to go ahead and create that content. Even if the ad is a complete disaster, such a situation can help you focus your attention and try to identify faults that may exist in your ad.
Another thing to think about when it comes to Facebook marketing strategy is how you plan to track results. You need to set up your tracking mechanism so that you know which ad formats and customer support techniques are actually working for you and your business. Since you have millions of customers already, it is quite unlikely that all of them are going to be upset with your recent marketing efforts. However, you want to make sure that you can easily collect sufficient data to perform quality analysis and make necessary adjustments.
One of the most important data that you can collect is the “strength of calls to action” or ROA. In short, this metric is how much engagement takes place once someone clicks on an advertisement. There are many different ways that you can calculate this metric, but in general you are looking at things like open rates, click-through rates and conversions. If you can find a Facebook chatbot that is able to collect and present this data in a format that is easy to analyze, then you have a winner on your hands. A chatbot is essentially a program that can automatically send out personalized emails and text alerts to anyone who has chosen to sign up for your list. If you can use a chatbot to send out timely emails with valuable information about your products and services as well as relevant advertising offers, then you will definitely have a more effective platform for driving traffic to your website.
One last thing to remember when it comes to Facebook marketing strategies is that you have to think about how to reach the right audience. A lot of people assume that everyone who is on Facebook is either interested in your products or services or already sold. This is simply not true, and you will have to spend time looking at various demographics in order to find the groups of people who are likely to be highly targeted and interested in what you are selling. You can search for “searched demographics” in Google or whatever other search engine you prefer, but make sure that you know what you are searching for so that you do not waste your time. Facebook’s Marketplace Pages is a great way to find these sorts of targeted audiences, as well as the ability to pay per click advertising.