In this article, we’re going to discuss the importance of audience research for Instagram Marketing. Whether you’re a local business, a big brand, or someone who’s just starting out, the next step is determining your audience. The best way to do this is by analyzing what other marketers are posting and comparing it to your own. After all, that’s exactly what you want your customers to see! Read on for some useful tips!
Explore – Users’ Explore tabs are customized based on the accounts they follow and engage with. It’s also tailored to the types of content they like. To maximize your exposure in the Explore tab, post videos or photos with minimal text. Engaging content has a higher chance of being featured, so it’s important to keep that in mind. Here are a few examples of how to do this:
Story: Stories can be posted in stories, but they only allow users who follow the account to view them. In contrast, Instagram Reels allow you to record and upload audio. You can use the audio tool in Stories or a voice-over. You can even add sound effects to Reels! This makes them a much more flexible alternative to Instagram Stories. While Stories have very few limitations, Reels allow you to add more features, including editing video.
AR filters – Last year, Instagram introduced AR filters for its app. With a consistent stream of new AR filters, this social media platform is a great way to reach the Gen Z and Millennial generation. Since 67 percent of Instagram users are between the ages of 18 and 29, these new features are perfect for reaching this generation. With Spark AR Studio, businesses can run unique campaigns using filters to attract a new audience. The Facebook and Instagram-owned company made the app available to all users last April.