When paired with an advanced marketing automation system, chatbots are a powerful way to help you qualify leads and optimise sales to grow your business. But using bots for customer support is only half the story: a well-designed chatbot can also be used to drive marketing campaigns and promote new content.
A chatbot is a tool that lets you automatically respond to common questions from your customers, helping you avoid the costs of paying salaries for human support staff. It can also be designed to automatically respond to enquiries from people on social media or via your website. By implementing chatbots into your marketing campaigns, you can reach people at any time of the day or night, even when you’re not working.
To build a chatbot that’s a useful communication enhancer for your brand, you need to define what the most common difficulties and questions are for your business. This can be done by analysing existing data within your marketing platform, sending out a survey or getting feedback from your customer operations team. From there, you can then build specified conversation trees to answer common FAQs.
A well-designed chatbot can be a powerful communication enhancer for your brand, helping you avoid the costs of paying salaries to human support staff. It can also be designed by your copywriting team to have a personality and voice that aligns with your brand identity. Many businesses also choose to give their bot a name, like Cody for a coding school or Moto for a car rental service, which helps to add a human element to the experience and make it feel more friendly and personal.
With the right setup, your marketing chatbot can be as effective as your human marketers, qualifying more leads and optimising sales to boost your revenue. Depending on your goals, your marketing chatbot can be programmed to encourage leads to sign up for an email newsletter or subscribe to your blog, or it may direct them to contact a human agent for further information or to book a demo.
With a chatbot, you can even enable users to make orders and pay directly within the chat without them having to move away from the messaging app. This can be especially beneficial for eCommerce stores. For example, a user can order food, clothing or accessories from a chatbot by simply asking for it to do so, and the process is much quicker than having to move to the website.