A chatbot is a tool for automating conversations with your customers and prospects. Whether you’re looking to grow your following on social media, encourage people to subscribe to your blog or podcast, or simply get more eyeballs on your online videos and ads, chatbot marketing is an effective strategy that will help you achieve your objectives.
Using chatbots for marketing enables you to reach your audience with targeted messages, while also increasing your conversion rates. Chatbots can also save you valuable time and resources by automating responses to common customer queries. When you combine this with AI-enabled or rule-based chatbots, you can further streamline your customer support and marketing efforts.
Chatbots can be used to communicate with potential or existing customers in the place where they spend most of their time: messaging apps like WhatsApp, Facebook Messenger, WeChat, Viber and more. As a result, they are very familiar and convenient for users to interact with. In fact, some people prefer to use bots over websites or other more traditional forms of communication.
Moreover, a marketing chatbot allows you to engage with your target audience in a natural and engaging way by providing them with useful information and a seamless experience. A good example would be a beauty salon or fitness studio chatbot that helps potential customers book appointments or services with you. With the ability to connect to calendars, your marketing chatbot will ask potential clients for a date and time that works best for them and sends the booking request directly to you.
For ecommerce brands, a marketing chatbot can also be an invaluable tool that makes the buying process as easy and seamless as possible for your customers. By asking for the customer’s name, contact details and preferred payment method, your marketing chatbot can then send them to the relevant product page on your website or to a specific product listing in your app, making it quick and easy for the client to find and buy what they’re looking for.
Having a marketing chatbot can also help you gather user feedback and customer reviews, which is vital to your business’s reputation. Your marketing chatbot can prompt and encourage customers to leave a review by asking for feedback on their recent experience with your brand. Alternatively, your marketing chatbot can direct them to external review platforms where they can share their experiences and recommendations with others.
Another important aspect of a marketing chatbot is the ability to provide your audience with call-to-action (CTA) buttons. Depending on the type of conversation, your marketing chatbot can prompt your audience to sign up for an event, share a new product with friends or even purchase something from your online store. To increase the effectiveness of your CTAs, consider incorporating emojis and images into your chatbot conversation to make it more fun and appealing to your audience.