While you may be hesitant to post to Instagram, there are a few ways to leverage its potential. The first way is to post polls, which can generate engagement and create a sense of community. Ask your audience which product they would like to purchase, or what current events they find most interesting. A simple emoji slider sticker is also an easy way to engage with your audience. They can tap to find out more or make a purchase.
The second way to leverage Instagram’s popularity is by creating unique content. People enjoy looking at visuals that are both interesting and unique, so create content that appeals to a broad audience. Using hashtags, creating an interesting bio, and capturing the brand’s personality are just a few ways to make your Instagram presence stand out. To make the most of the platform, create an editorial calendar so you can plan ahead. It will help you save time while determining the right times to post and optimize your content.
Creating stories is an excellent way to engage your audience. Whether you’re posting pictures of a new product or talking about your business, storytelling helps build an emotional connection. In turn, you’ll be more likely to have your followers share your content. Airbnb, for example, has used stories to share interesting content about its products. You can also add user-generated content to your Instagram account and use captions to tell a story. A story on Instagram is a great way to engage your audience.
Posting on Instagram is simple – simply upload a photo or video, tap on the link icon and enter the link. You can preview the link before publishing it on your feed, and you can include a CTA or call-to-action (CTA) for your users to swipe up to view more. Another way to drive Instagram traffic is to use emojis. While Instagram offers a wide variety of emojis, using a single emoji may seem more informal than professional.
If you have a long form video, consider using IGTV for your content. Although it may not be as popular as traditional TV, it is perfect for evergreen content. Another option is creating a video for your brand’s story. The format is mobile-friendly and supports closed captions. One study found that 60 percent of Instagram stories are watched with sound while 40% are viewed without sound. Using Instagram Reels for your content can help you reach an audience that is interested in your brand’s product.
Using video on Instagram is another effective way to increase your brand’s exposure. Similar to photos, a video can be up to 60 seconds long and attract the audience’s attention. When people click on your ad, they will be directed to your website instead of the page where they’d like to purchase. As long as your video is relevant and enticing, your audience will be more likely to click on your ad.