The most effective way to measure the success of your digital marketing strategy is to measure the number of conversions. A typical consumer needs multiple touch points before they’re ready to buy, so your efforts must be long-term and produce a significant increase in overall sales. Your plan should include a list of key metrics that measure your campaign’s success, such as sales volume. Once your plan is in place, you’ll have plenty of time to test it and analyze results.
In terms of digital traffic, you’ll need to consider the growth of mobile users. It is estimated that 54.8% of global website traffic will be generated from mobile devices by 2021. As a result, it’s important to ensure that your website is mobile-friendly and offers the best user experience. In addition to focusing on user experience, your plan should include an easy-to-navigate mobile interface that enables site visitors to find the checkout page without difficulty.
In addition to measuring conversion rates, you should also focus on reputation. If your target audience is businesses, your digital marketing campaign should focus on product features, influence within the industry, and knowledge of the industry. Remember that businesses will only buy a product that benefits their business. If they’re not sure about the benefits of your product, you can always rely on SEO, which ranks high for search terms. When evaluating digital marketing strategies, keep in mind that business-to-business and B2C companies have different goals. Moreover, you should know how much to spend on each type of strategy.
A good Digital Marketing plan should include a list of tactics for targeting mature prospects. If you’re targeting younger people, you can expect the most engagement from the millennial generation. In fact, 93% of parents report that the opinions of their children are influential in purchasing decisions. If your ad campaigns fail to deliver the desired results, you can pause them until you figure out what went wrong. You can then redirect your budget to another campaign to achieve your goals.
Once you’ve established a list of key marketing strategies, you’re ready to set some goals. Set specific and measurable goals to gauge progress. For instance, if you focus on PPC campaigns, you will likely spend the majority of your time analyzing traffic from PPC ads. You won’t spend as much time on social media marketing or organic search traffic, so make sure you have specific KPIs for each one. If you’re going to spend your time analyzing metrics, you may want to launch a pilot campaign to gain an understanding of the marketing strategy before you start a full-scale campaign.
Another important part of a Digital Marketing plan is a well-crafted website. Not only should your website contain content relevant to your audience, but it should be easy to navigate. This way, you’ll be able to convert more leads. It’s also essential to know your audience. This will help you tailor your marketing strategy to appeal to the target audience. Ultimately, you want to attract new clients, not to waste your time and money.