One of the best ways to get your name in front of the right people is to market your business on LinkedIn. It’s not only a great way to gain brand awareness, but it’s also a chance to connect with potential customers, clients, and partners. With 675 million active users in over 200 countries, LinkedIn is a great place to make connections.
It’s easy to get started with LinkedIn marketing, though it does require some basic research to identify the most effective tactics. The key is to stay relevant and focused on your target audience. You can do this by using content and visuals that resonate with your audience.
There are several tools and features to help you build a robust LinkedIn profile. For instance, you can create your own company page and attach images and videos. In addition, you can use sponsored content to push your organic content to an audience with a specific profile. This is especially helpful if you have an established brand that is looking to expand its reach.
There are a number of ways to measure the success of your LinkedIn marketing efforts. Using a tool such as Keyhole’s LinkedIn Analytics can give you insight into the performance of your content. These analytics can be used to find the best categories and cadence for your content. They can also help you optimize your return on investment.
Another nifty LinkedIn marketing tip is to use hashtags to find your audience. For example, if you are an HR consultant, you can search for employees who work in the HR department. Also, be sure to use a mixture of popular and niche hashtags for your posts.
While the Linkedin has plenty of features to keep you busy, you can also use it to your advantage by highlighting your best projects. Creating a company page is a great way to do this, since it gives you a place to promote your best content and upcoming events. Similarly, LinkedIn offers a variety of sponsored content options to amplify your content and give you a leg up on the competition.
A LinkedIn self-serve ad is another option for you to consider. Unlike traditional ads, you can create your own custom ads to meet your goals. Text and video ad options are available, and you can choose the audience you want to reach. However, your LinkedIn marketing strategy should always start with a solid plan.
Lastly, you should make it a point to engage with your followers on a regular basis. LinkedIn offers various ways to interact with your followers, from posting to groups to sharing your own updates. Be sure to follow the rules of engagement, or you could end up being ignored.
Although you may not see a lot of success with your LinkedIn marketing efforts, it’s worth putting some time into it. By getting out there, you’ll be able to reap the benefits of a network of 675 million professionals in more than 200 countries.