Instagram marketing is a way to connect with your audience in a creative way. It’s a great way to build brand awareness, showcase culture, and engage with your audience. However, it’s important to experiment with the tools on Instagram. You don’t want to waste time on a feature that doesn’t work for you. To do this, you’ll need to understand how to use each tool.
One of the best ways to interact with your audience on Instagram is through Stories. Stories are a short form of content that can be uploaded to Instagram for 24 hours. They can include links, hashtags, polls, and questions. The Stories can be shared on the Explore tab, allowing users to discover new content.
Stories also allow you to talk to your audience directly. You can ask them a question, respond to their comments, or mention their name. Depending on your business, you can leverage these features to gain sales or reach more people. Besides talking to your audience, you can also promote your blog posts or products in Stories.
Another way to get your audience engaged with Stories is by adding stickers to them. There are a variety of stickers that you can choose from, including shopping stickers, which will let your customers shop right from your Story. Similarly, you can find popular holiday stickers, which will draw your followers’ attention.
Instagram has a feature called the “Explore tab” that shows new Stories based on their popularity, as well as their corresponding hashtags. You can use these features to promote your products and find the content that your audience is most likely to enjoy. For example, if your account is popular for its food, you can create a series of Stories showing people eating your favorite food.
Another way to engage your audience is by using location tags, or geotagging. This allows you to share posts and products around a specific area. If you’re a brand that sells in Newfoundland, for example, you can geotag your posts to show users how to find your content. Additionally, you can include a link to your website in your Stories.
Lastly, you can take advantage of Instagram Live. While it may take some time to set up, it’s a good way to create a more interactive experience for your audience. If your business has a large following, you can invite your audience to participate in a live event. Alternatively, you can schedule an Insta Story to go up at a specified time and then switch to a regular account when it’s over.
Whether you’re using Stories, live video, or other features, it’s essential that you make your Instagram account easy to identify. Using a simple username is an important first step to reaching your audience.
Finally, remember that Instagram is a mobile-first social platform. Make sure that your account is easy to navigate on a smartphone. Also, make it easy to search for your target audiences, such as their age and gender.