5 Best Practices for Using LinkedIn Marketing With Your SEO Strategies
LinkedIn Marketing is rapidly becoming one of the most effective channels to drive qualified traffic to your business. In fact, LinkedIn Marketing is so powerful that some companies are actively recruiting employees through LinkedIn. To date, LinkedIn has become a very effective channel to drive qualified traffic, create quality leads, build business reputation, and much more. Here is a quick rundown of some of the more important steps we have found useful in our business strategy to leverage LinkedIn Marketing: what, when, how and where to post on LinkedIn. The more we explore this channel the more we realize its power and potential for our industry.
The first step is understanding that LinkedIn Marketing is not an end-all marketing strategy. It is instead a tool for you to develop a targeted network of prospects, along with a targeted list of individuals who may be interested in what you have to offer. The goal of your LinkedIn Marketing strategy is to engage your audience and connect with the right audience at the right time.
When it comes to engaging your audience and developing your LinkedIn Marketing, the focus will really be on the objective to connect with your audience. The second thing we see in this marketing strategy is that your LinkedIn Marketing plan should be focused on your business page or the company page. Your business page or company page will serve as your “front door” to connect with your audience. You want to make sure that all of the content on your business page or company page is directly related to the type of services or products that you are marketing.
For example, if you are a professional services company, your company page will likely focus on your professional skills, experience, and services that you can provide to potential customers. In this case, your LinkedIn Marketing strategy will be to build a relationship with your employee base. When you are engaging with your employee base through your company website, you want to make sure that you are posting quality content. This is important because it allows your employee to put the information that they have learned on your company page. It also allows their colleagues to know that they can reach out to you. If you are creating quality content related to the services that you are providing through your company website, it helps to establish trust within your employee base.
Another good example of a company page in LinkedIn Marketing is a blog or a newsfeed. A blog or newsfeed is basically a page where people can comment on the specific content that you have posted. If you are creating a news feed or blog based on a particular industry, you can find a plethora of ideas from industry thought-leaders, from social media sites, from your own industry, or by using simple analytics to help you determine what the going rate is for those particular ideas. Using a blog or news feed within LinkedIn Marketing can help you to promote the link-building strategies that you are using and it can also allow you to share some of the information that you find with others so that you can reach out to the entire world.
Finally, you can take advantage of the many analytical capabilities that LinkedIn has to provide. The Analytics section of the platform is very easy to use and it will provide you with the opportunity to determine how you are performing relative to the competition as well as the ability to track your progress over time. Some of the most useful analytical capabilities include trending feeds, demographics, placement on search engines, geographic data, and public postings. By taking full advantage of these analytical capabilities you can build thought leadership content on your LinkedIn pages and share content with the audience in your network.