In addition to a high-quality video, YouTube marketers should optimize thumbnails. A good thumbnail should be at least 2MB in size and convey an idea of what a video is about. When creating a video thumbnail, use real images to attract new viewers. A large thumbnail should be optimized for both the video’s title and the viewer’s screen resolution. A few additional tips to optimize your thumbnails are listed below. Also, keep in mind that the larger the thumbnail, the higher the viewer’s chance of watching the whole video.
Once the video is uploaded, select the category to which it belongs. YouTube uses categories to categorize videos so that viewers can easily find what they are looking for. By adding keywords to a video, you can increase its chances of getting more views and subscribers. You should also add time stamps to each video so that viewers can easily jump from one to another and watch more videos. Make sure you include a time stamp for each video, as this breaks the video into chapters and increases its chances of getting more views.
Another strategy is to engage your community. By interacting with your audience, you can build trust, credibility, and loyalty. If you’re interested in generating more views, you can engage your audience by responding to comments, questions, and feedback. And if you don’t know what your audience wants, you can ask them in surveys. Surveys can be circulated to the most popular channels, social media pages, or even store customers. You can also send questions at the end of each video to your audience and use the responses to create follow-up content.
One of the most crucial components of your video’s SEO is its description. A good description should include your keywords without sounding spammy. This text will show up underneath the “Show More” button. It will provide viewers with some information about the video and help them decide whether to subscribe to your channel. It should also make it easier to find your video by directing viewers to the description. So, while you are uploading a video, make sure your description is optimized for SEO.
One of the best YouTube marketing tips is to publish one video per month. This will help you build consistency in your content. If you have content, it will be more likely to be shared and seen by your audience. And consistency is crucial. People are loyal to what they like and are willing to subscribe to your channels. So, make sure your content is consistently relevant and engaging. So, make it happen by uploading a video at least once every month and monitoring it regularly.
One way to optimize your videos for SEO is by promoting them on your website or blog. YouTube has billions of users and it is completely free to upload and publish videos. That means that if your video is interesting and helpful, it will generate views for your business. You can also make use of videos on other platforms, such as Facebook and Twitter, to increase brand awareness. But make sure that you do not waste your valuable content. So, keep in mind these tips to optimize your videos for YouTube.