It is not uncommon for the top executives of a social media agency to have some form of business travel to Hong Kong. It is also common for this small island to be a destination for trips to other exotic destinations around the world. They travel and are socialized in many locations.
The fact that their management has been through business travel to Asia is quite amazing to me. But then the same management does not accept excuses when it comes to their social media marketing plans.
I know of several business travel accounts for social media agencies. The destinations are carefully chosen and carefully managed to ensure that the clients get exactly what they want.
Various exotic locations are chosen for them to maximize the social media marketing potential. Once booked, the agency gives the client a well thought out itinerary that works well with the client’s travel needs.
Some key points will be mentioned before they travel. This will give the client time to plan ahead so the next time they book a trip to Hong Kong, they are able to go to those places that they had planned to go to and see what the company can do for them.
I am not making any assumptions here but instead bringing it to light that there are some obvious choices for such executive travel. If they have the luxury of choosing a destination they want to visit, the opportunities are very broad.
These travel opportunities are easily identified because they provide a win-win for the social media agency and the client. The social media agency has the ability to travel and to socialize at the same time.
Even if the client does not want corporate travel to Hong Kong, the agency has the ability to still travel there. The chance to see Asia has never been greater for any business traveler.
The United States and Europe are so far away from Asia that there is a high risk of personal issues. For social media agencies, there is even a higher risk since there are personal issues in both regions.
Business travel is the best way to travel that brings the most value. The social media agency will see benefits from being able to work remotely.
The key to many social media agencies is the ability to work from the comfort of their own home or office. There is no reason to work from the road when they have the time and the advantage of being able to work from home.
By providing the client with the options of either socializing in the local area or traveling to exotic destinations in Asia, the agency helps to develop the culture and the business relationships. As the social media agency network grows and more projects are assigned, the value is already being created.