If you are doing business in China, WeChat Marketing is an essential part of your strategy. The social network is used by nearly one billion people in China and has become a vital point of communication. You can engage your audience by sharing posts and videos on WeChat. In addition to helping you position your brand in China, WeChat can also help you promote new products and services.
WeChat has an extensive set of features that cover all aspects of a Chinese consumer’s life. For example, users can purchase goods and transfer money to their friends. They can also use WeChat Pay to hail a cab and pay for items in physical stores. Furthermore, users spend an average of 85.8 minutes on WeChat every day, meaning that your message has a higher chance of getting seen.
WeChat also allows organizations to create official accounts. These accounts promote your brand or organization and send push notifications to followers. They can also include a bottom menu containing information or products that your followers might be interested in. This strategy can help attract followers and convert them into paying clients. You can also issue e-coupons or virtual VIP cards.
Advertising on WeChat is an effective way to gain early followers, but you must remember to keep your followers engaged even after the campaign ends. If you have verified your account, you can choose from three advertising options: Account ads, Moments ads, and KOL ads. You can also target users in specific locations using the location feature of WeChat.
WeChat is becoming a very powerful tool in China. It has more than one billion monthly active users, making it one of the most popular social networking tools in China. You can connect with customers through WeChat, build a database, and collect feedback. Regardless of your niche, WeChat has the tools to meet your needs.
As a brand, we must remember to build trust with Chinese consumers. It is no longer enough to simply create an account on WeChat. You need to market your brand in order to win the trust of Chinese consumers. By promoting your brand on WeChat, you will be able to make your business look genuine and professional. You can even make your WeChat account certified so that you can receive payments via WeChat Pay.
Besides promoting your brand through WeChat, you can also leverage the power of key opinion leaders to create buzz for your brand. These influencers can promote your products on WeChat by promoting coupons, giveaways, and other deals. Other strategies include banner advertising and moments advertising. They are highly effective and will help your brand gain a presence on WeChat.
You can also create mini-videos on WeChat to engage your followers and brand. These videos can be short and sweet, and can show off your products in a creative way. You can also utilize WeChat’s built-in animations to engage your audience. For instance, you can send someone a birthday message and you’ll see birthday cakes falling from the sky!