Weibo users are most active during certain times of the day. For example, during the hours of 10am to 11am, they are most likely to log in. After that, the hours of 4pm to 5pm are the best times to post updates and get the attention of those interested in your product or service. You can also use other time slots, such as 9-10pm, when people are most likely to be free. By analyzing your audience’s behavior and adjusting your content accordingly, you can make the most of these periods.
Weibo marketing is an effective way to reach the younger Chinese population. According to IResearch, nearly half of the Weibo community is under thirty. Hence, Weibo is an ideal platform for promoting products and brands to this age group. But you need to be careful in choosing your content. Always include keywords relevant to your brand in your posts, videos, infographics, and white papers.
One of the ways to attract new users is to use a Repost Campaign. This type of marketing requires users to repost a specific Weibo post, follow the brand, and mention at least three friends in their articles. After the campaign period, winners are chosen randomly. The Repost Campaign by Hollywood Universal Studios was a success. A participant won a 32GB iPhone 7 (32GB) and a MacBook Pro. Another option is to launch a Content Collection Campaign, where users post original content. The organizer chooses winners based on the quality of their posts. If the contents are good, they can be reposted and spread to the audience.
Once you have chosen a Weibo marketing strategy, you should decide what your marketing objectives are. Different companies have different marketing goals. Some want to build brand awareness and let potential customers know about their products. Others want to generate leads and sales. And a few are aiming to increase revenue. Determine your objectives and create a strategy around them. You will be surprised at the results! So, go ahead and start using Weibo for your next marketing strategy!
The Weibo Marketing hashtag can be very effective. This popular hashtag will help your audience identify your posts related to the subject of your marketing. You can create an entire campaign on Weibo, or use keywords that are relevant to your brand. Once you have a hashtag, you’ll be on your way to the top of Weibo. These are highly visible, and can be easily found by users. Weibo’s search function is an advantage in this case.
Weibo’s target audience is young and active. About 30% of the users are under the age of 20 and 48% are in their mid-twenties. This means that the Weibo marketing platform is highly targeted for this demographic. Besides, it’s important to remember that the Chinese marketplace is unique. Therefore, it’s imperative to know which social media platforms to focus on for a successful campaign.