How to Use Instagram Stories to Increase Engagement and Drive Traffic to Your Website

The most effective way to leverage hashtags on Instagram is to use niche or specific hashtags for your post. These can be extremely helpful in reaching the right audience. Generic hashtags tend to be oversaturated with posts, while niche ones are less competitive. A good example of this is the National Geographic wildlife channel, which uses niche hashtags to reach children and teens. Creating a targeted list of hashtags will help you maximize the value of hashtags.

, How to Use Instagram Stories to Increase Engagement and Drive Traffic to Your Website, Fix Marketing Strategy & Digital Marketing

One of the key things to consider when using Instagram is how much you want to spend. The most popular apps allow you to post up to 125 characters, so make sure you use the most relevant words. Some brands use hashtags to show off their team or business behind the scenes. However, B2B brands can also benefit from Instagram Marketing because it allows them to be more creative with the images they post. And if you want to attract more people to your account, you can incorporate emojis. These are appropriate for almost any type of account, so it is best to experiment with a few different options.

Using GIF stickers can also help draw attention to call-to-actions. However, it is important to not overuse hashtags, as it can come off as pushy. You can also include your ad in a story to keep the audience engaged and entertained. Lastly, remember that the best content is original and epic. By following these guidelines, you can create a successful Instagram marketing campaign. The only thing you need to remember is to measure how effective your posts are. The more you measure your performance, the more likely you’ll become a brand.

As previously stated, high quality images are essential for Instagram marketing. Always remember to upload high quality images that can capture the attention of your audience. Ideally, your photos should be 1080 x 1080 pixel or higher. As a result, your content will be displayed squarely in your followers’ profile feed. If you’d like to get your followers to follow you on Instagram, you should upload an attractive profile photo. It is highly recommended that you use a 110 x 110 pixel profile photo that is easily recognizable. If you want to attract more customers, you can also link to your website from your profile description.

Aim to reach as many people as possible. This is the best way to gain a larger audience and stay connected with your audience. If your target audience is a millennial, they’ll be more likely to be receptive to videos and photos of people with disabilities. It’s important to consider this strategy when planning your Instagram marketing campaigns. This platform is constantly growing and you need to make sure your account is optimized. Your audience will thank you for the attention and engagement that you’ve shown them.