In Instagram Marketing, the use of hashtags can be a vital part of your content strategy. Branded hashtags can help your content be discovered by the right audience. They can also help you create a community around your brand. In addition, hashtags help you organize your content. They’ll help you get more engagement and drive traffic to your profile.
Identifying the best hashtags and times to post can help you create a more effective marketing strategy. Using a social media suite, such as Brandwatch, can also help you improve your strategy and increase your engagement. You can also use Instagram stories to engage with your followers and gain a deeper understanding of what they’re interested in.
Instagram Stories is one of the most interesting formats on the platform. These videos are short but entertaining and can boost engagement, brand awareness, and drive traffic to your website. However, there are limitations to using Instagram Stories videos, such as their short duration (15 seconds). To get around this limitation, Instagram introduced a workaround to help businesses create short videos. Stories videos could run over into the next clip after 15 seconds, which opened up more opportunities for advertisers.
If you use Instagram stories, make sure to use a link to your website. Using a link will direct users to your website, and it’s also a great way to generate sales from your followers. You can add a swipe-up button to your story, which will redirect users to your website. This tactic creates urgency in users to purchase.
AR filters are another powerful marketing strategy. These filters can enhance your videos. They can also be used to enhance your photos. They’re becoming popular with younger users. As a result, many brands are using them. For example, NARS cosmetics created a number of AR filters for their users. These filters are great for generating brand awareness.
Instagram Stories are a popular way to engage your existing and potential customers. Unlike regular posts, Instagram Stories expire after 24 hours. This allows you to tap into a wider audience and build a more authentic brand. However, in order to keep your Instagram Marketing strategy successful, it’s important to prove to your audience that your efforts are yielding results.
Storytelling is another great way to get people interested in your content. Stories have the ability to inspire people and create an emotional connection. This connection is key to getting people to buy products and share content. Airbnb, for example, uses Stories to showcase interesting experiences and locations. In addition to using stories, Instagram has a video feature called Reels. This is a clone of TikTok’s fun videos, and it allows brands to engage with their community with short clips.
The most effective stories on Instagram feature real-time interaction between brands and their followers. Live stories are highly engaging for many users and have an 82% conversion rate. To add a live video, simply press the + icon in the top right corner of your profile. In addition to adding a live video, you can also add an “ask me anything” sticker to your profile. In this way, your audience can interact with you in real-time, and you can reply to any questions or comments they might have.