Clubhouse Marketing is a new way to strengthen brand awareness, develop your business as an industry expert, engage with customers, and create valuable content. It’s also a great way to reach new audiences, host private or public events, and collaborate with other industry experts.
In the age of COVID-19, brands that appear to share the values of their audiences have a big advantage over those that don’t. The opportunity to listen, talk candidly, and share expertise through live, uncensored rooms on Clubhouse could help reassure potential customers that your company is committed to their well-being.
Creating rooms on Clubhouse is free, and anyone can open them (as long as they have access to the app). The name and title of your room will be searchable, and you can invite up to three Topics to make your Room more discoverable. You can even add chat and replays.
Building a Network
If you’re new to Clubhouse, it may take some time to build a network. But you can start by following people who already use the platform. They can be celebrities, influencers, or professionals who work in your field. This way, you can get a sense of their style and interests.
Finding the Right Audience
As with any social media platform, it’s important to target your audience carefully when using Clubhouse as a marketing tool. You need to find people who are interested in the topics you want to discuss, and who will actively engage with you through your room.
Establishing Trust
The most important aspect of using Clubhouse as a marketing tool is establishing trust with your audience. Whether you’re discussing a topic that’s relevant to your brand or not, people are going to expect you to be honest and frank with them. If you’re able to do that, you could build a strong base of loyal followers who will look to your brand for their needs and desires.
Providing Value
The best way to show that you’re an authority on your topic is by offering valuable insights, tips, and examples. In addition, you should offer soft references to your product or service whenever it’s relevant.
When it comes to marketing through Clubhouse, you need to be prepared to invest a lot of time and resources to establish your credibility. However, the benefits you can earn from your efforts are worth it in the end.
Developing a Brand Positioning Statement
You’ll need to come up with a guiding principle for your Clubhouse marketing strategy. It should be clear what you’re trying to achieve through the app, and it should be rooted in your brand values.
This strategy should help you stay true to your brand and avoid becoming an annoying salesperson in the process. It’s also essential to focus on adding value instead of trying to sell your product.
Getting DMs in your inbox: If you provide enough value, you can expect to receive a lot of DMs from your audience after the conversation has ended. This means that they might be willing to connect with you through your other channels, and that could lead to future opportunities for deeper engagement.