In this short article, we’ll share how to integrate social media into your Instagram Marketing mix. Simply put, Instagram Stories are enjoyable to make and read, and the format reduces the formalities and makes the entire experience more casual. Instagram Stories can be a great way to encourage customers to opt-in to your contact list – something that will dramatically increase your online presence! To take advantage of the wide reach offered by Instagram, you need to post at least one Instagram story about your products every day or two. Use the social media platform to spread the word about your brand, build partnerships with industry influencers, announce new product releases and much more.
One of the best ways to use Instagram for online marketing is to interact with your followers using relevant hashtags. These are special codes that Instagram users input to let the network know what they are interested in. For instance, when someone searches for “cupcakes” on Instagram, a user may come across an Instagram post with the words “cupcake recipes” along with a hashtag that has your website URL in it. If you have an Instagram account with lots of followers, then this will help to bring lots of traffic to your website. To make the most out of hashtags, keep them short and relevant to your website and product(s).
You can also use Instagram to gain brand awareness and drive traffic to your website. You can do this through repurposing instagram stories for your website and making them available for search. All you have to do is ask an Instagram user to “like” your page, then include a link back to your website. People who “like” something are more likely to click on a link, which increases the chance that your post will show up in their search results and drive additional targeted traffic to your site.
You can also use instagram stories insights to add music to your posts. Instagram users have the option to just tag someone or add music to their post. If you add music, people are more likely to read the full story since they are more likely to be tagging someone. However, this also makes them less likely to actually click on your instagram story in the first place.
Instagram Stories Has its own set of tools and features to make using this marketing tool even better. With the entire point of Instagram being to share pictures, it only makes sense to use the platform to share information, as well. Instagram allows you to quickly create an Instagram feed that automatically displays certain events, upcoming events, or anything else that you think would be of interest to your audience. With the ability to edit your feed to show whatever you want, you can quickly create a story based on a photo that would be visually interesting. The main advantage to using instagram feeds is that you don’t have to manually edit your posts like you have to with your main accounts.
Instagram Marketing Tips Finally, if you really want to attract attention to your brand, try to use the instagram feeds and videos to provide content for your audience. The videos are particularly effective because you get to display real life situations and use creative methods to get your audience watching. With the ability to edit videos, you are able to provide content that is more suited towards your target audience. This will allow you to reach more people and keep your brand fresh in the mind of your audience.