Keeping up with the latest digital marketing trends is a challenge, but luckily, there are several ways to keep on top of them. These trends are effective at helping you build your brand awareness and stay in front of your target audience. But to succeed, you must take the time to learn and stay on top of them. There are several digital marketing resources to help you stay up to date with what’s happening in the world of marketing, including Google Trends and Moz.
One of the most important trends in the digital marketing landscape is content. You need to be creating quality content that’s relevant to your target audience. Content should be backed by keyword research and be based on a strategy that’s proven to work.
Another trend that’s quickly gaining popularity is live video. Live video is a great way to engage with your audience and promote your brand. Live video platforms such as Facebook and Instagram allow you to stream real-time video to your audience. These platforms have become increasingly popular and are expected to be worth $70 billion by 2021.
Another trend is instant messaging. This is a growing trend because people want to interact with brands in a more personal way. This is especially true with younger generations. Instant messaging allows you to communicate with your customers in a more personal way. In fact, sales reps are even using this technology to chat with customers. Ultimately, this means that companies will be able to build stronger relationships with their customers.
Content Visualization is also a growing trend. This is because visuals are more memorable than written content. This type of content will become more popular in the next 12 months. In fact, according to Cisco research, 82% of all online traffic will be from visual content.
The next trend is the Internet of Things (IoT). The Internet of Things is the collection of devices and technologies that are becoming “smart” in some way. With the proliferation of smart home products and smartwatches, it’s easy to see how consumer interactions with brands will change. Many fashion brands have launched apps to virtually try on clothing. Ikea has even launched an augmented reality app for its products.
Lastly, customer experience will become more important in the next year. A good customer experience will help you increase your profits and gain loyal customers. You need to consider CX in every aspect of your marketing strategy. This can be done by implementing social media trends. You can also create in-depth virtual events that allow you to invite customers and share themes, invitations, technology, and specialized websites with them.
While these trends may seem out of place for the traditional marketing world, they’re becoming more prevalent. They are especially effective for companies that rely on visuals. If you are a fashion brand, for instance, you should consider using Instagram ads to promote your products. This way, you can customize your ad, see product details, and get more people to see your product.