One-quarter of employees spend time on email each day. According to research from McKinsey Global Institute, International Data Corp., and Radicati Group, an average office worker receives about 108 emails a day. The subject line should be short, but catchy and easy to read, and it should convey the main point of the email. A good subject line will also increase the chances of an email’s open rate, as well as the amount of time that recipients spend reading the message.
The subject line plays a key role in your email marketing campaign. Choosing the best subject line will help you achieve your goals. Your subject line should entice the customer to read your message by provoking their emotions. It should also tease them with something new and tempting. You can create a sense of urgency by mentioning a limited-time offer. When creating a subject line, make sure to mention the reason the offer is only available for a limited time.
Personalization is a key to maximizing email open rates. By using the recipient’s name in the subject line, you make the email more personalized and memorable to them. This will increase your email open rate by up to 29.3%, according to MailChimp. For example, Chubbies uses nicknames for its readers, and it mentions their city in the preview text. It also includes the recipient’s name, so it’s easier for readers to identify with your message.
Creating an engaging subject line is essential for making an email stand out from the crowd. Avoid using aggressive language or overly promotional language in your subject line, as these are likely to be viewed as spam by your recipient. Instead, focus on sharing information and expertise with your audience. You can also create an engaging subject line by using a question or an exclamation. The latter can make a reader more interested in reading the email. And, a catchy subject line will encourage them to open and read the message.
While your subject line should be short, it’s important to remember that mobile users frequently check their emails on their smartphones and tablets. The subject line should be no longer than 35 characters to be easily read by mobile devices, especially the iPhone. And the body of the email should be relevant and appropriate to your audience. If your content is not relevant, it’s unlikely to be read by a recipient. Therefore, it’s important to be as relevant as possible and avoid making it irrelevant.
Your subject line should be short and sweet, and should be a teaser for the content that awaits them in your email. A strong subject line should motivate your audience to click the link in your email and take an action. Instilling excitement and urgency in your audience will increase your email’s open and click-through rates. It’s essential to test your subject lines before launching a campaign and measuring the results. And, remember, the best subject lines are those that tell your audience exactly what they want to learn.