Professional LinkedIn marketers know that data rules. Although most agencies claim to be data-driven, only a handful have the expertise to truly understand and utilize data. When evaluating a prospective LinkedIn marketing agency, ask them to provide details about their data gathering, enrichment, security, and compliance practices. In addition, inquire about the technical tools they use to analyze data. A good LinkedIn marketing agency will also have data analysts that will measure results and creative professionals that can make your brand stand out from the crowd in the feed.
One way to improve your company’s visibility on LinkedIn is to have a company page. This page is similar to a long-tail version of your brand’s bio. The company’s name, tagline, and description serve as a first impression to potential followers. Ensure that the description is engaging and includes keywords. The goal of a LinkedIn business page is to add value to its readers. According to the CMI, marketers who prioritize their audience’s needs rank among the top performers in content marketing.
The key to successful LinkedIn marketing is to consistently publish and share valuable content. Make sure your content is valuable to your viewers and they will follow your page. By offering helpful tips or informative content, you can help your audience expand their knowledge and solve their problems. A great way to do this is to share insider knowledge. This can be content related to your brand image or useful tips to help them make informed decisions.
Another way to increase your exposure on LinkedIn is to post videos. Videos are an excellent way to share information and keep your audience engaged. LinkedIn has a video sharing feature that is available to all companies. This feature has over 300 million views in just one year, and it generates four to five times more engagement than text.
Another great way to promote your brand on LinkedIn is through the use of hashtags. The hashtags that you use on your posts will be visible to users on the platform’s newsfeed. By using hashtags, you can increase the number of people who read your posts and engage with your community. These hashtags can help increase your brand’s exposure by displaying your name in your followers’ feeds.
Once you’ve established your presence on LinkedIn, the next step is to start building your connections. Ensure you have a comprehensive profile, filled with information about your brand and business. Also, be active on the platform, participating in groups, posting quality content, and engaging with connections. This way, you can build a strong network.
LinkedIn groups provide a great forum for quality industry discussion. LinkedIn groups seem to have been forgotten in recent years, but fortunately, you can join relevant groups in the discover groups section. This will help you connect with influential people within your field. It’s also possible to create your own group on LinkedIn.