With its many options for content, WeChat Marketing has a variety of benefits. Content can be in many forms, depending on the purpose of the post. Images are the most popular type of content, with around 50% of users preferring them over text. This is a great way to advertise a sale or promote a new product, as well as increase brand awareness. Articles also make a good choice for marketing purposes, as they can educate users about products, markets, and more.
There are more than one billion WeChat accounts, and almost half of those accounts are active. There are approximately seventy million foreign WeChat users, so the opportunity to reach these consumers is vast. To take advantage of WeChat’s potential to grow your brand’s presence in China, it’s crucial to invest in a WeChat marketing campaign. Ultimately, you’ll be glad you did. Consider some of these tips for getting started with WeChat Marketing.
Establish an official WeChat account. Official accounts let you create campaigns based on interests, products, and more. You can also use WeChat to create a raffle or other means of attracting followers. For instance, luxury fashion brands can use the platform to sell limited edition items. This can be a good way to gain exposure and convert followers into clients. There are several ways to get started with WeChat marketing. Just remember that you should always be aware of potential threats and use WeChat Marketing strategies accordingly.
Create an effective strategy. WeChat is a great tool to extend your digital presence in China. Investing in mini-programs and channels can help you reach the widest possible range of users, and they will continue to push marketing information to your followers. For a start, make sure you’ve optimized your official WeChat account. WeChat users can search products, brands, and official accounts via “Search.” SEO techniques are also effective, but they don’t give you a direct advantage over WeChat.
There are different types of WeChat advertising. Official account advertising works by placing ad banners and stickers in articles. These advertisements are similar to Facebook ads, appearing on the user’s timeline. They can promote a product or service, gather sales leads, and promote apps. The ads are targeted based on location, gender, age, and device. Currently, the starting price for a campaign is around 50,000 RMB.
Another type of WeChat marketing is using posts. Using a post on the WeChat platform allows businesses to talk about products and launch new offers to their targeted audience. This is a good way to engage your target audience. WeChat is a highly popular social media platform in China. With over 1 billion monthly users, using WeChat for marketing your brand is important. The Tenba Group has uncovered ways to market on the platform, including the use of targeted content strategies.
A unique way to engage users is to develop a game within WeChat. While most people do not have time to play games, a mini-game is a great way to create an environment for your brand to connect with potential customers. Users can access their location and view a short video that links to a landing page. The game developers also tie viewing WeChat ads to the storyline and the incentives they offer within the game. The user must complete the mini-game before the ad ends, closing the window.