Developing an email marketing campaign that has a clear and consistent message can lead to more open and click-through rates. One of the best ways to ensure your email is noticed is by ensuring that it contains the best subject line. Subject lines are similar to call-to-action (CTA) phrases in that they can be used to make your email stand out from the rest.
The best subject lines should be short, succinct and pertinent. The subject line is an important piece of the puzzle because it sets expectations for your email and gives the recipient a glimpse into what they can expect from your email. It should also make the recipient feel like they may be missing out on something if they don’t read your email.
For example, the e-mail with the best subject line has a clear promise, a succinct message and a catchy call to action. Its best to avoid using all caps or too much punctuation. Also, the best subject lines are short – at least 35 characters. The longest subject lines are likely to be truncated or sent to the spam folder.
While it is difficult to test the effectiveness of your subject line, there are a few tricks you can use to ensure that your email is seen by as many people as possible. You can include interesting words in the subject line, and test different variations. You can also use a preheader to add more detail to your message. Using a preheader can increase your open rate by 7%.
Using a well-placed link in the subject line is also a good idea. Many emails are read on mobile devices, which means that they only display the first 5-7 words of the subject line. This makes it crucial to include strong verbs in your subject line to make it more likely to be clicked.
Other email marketing tips include using relevant keywords and using dynamic tokens. These two tactics have been shown to have a positive impact on your open rates, assuming you use them in moderation. It’s not hard to see why.
Another email marketing tip is to use a subject line that has a time-sensitive offer. Having a limited-time offer can be a great way to increase click-through rates and to retain existing customers. If you’re not sure how to go about doing this, consider a test using A/B testing. You can also use data and numbers to show your recipients that you mean business.
You should also try to find a way to include your brand’s name in your email. Doing so is the best way to show your recipients that you are a trustworthy and genuine brand.
You should also incorporate a subject line that uses an action-oriented verb to incite interest in your email and encourage your recipients to click on your CTA. The best way to do this is to place it at the very beginning of your email’s subject line. The most important thing to remember is that the action-oriented verb should be relevant to your offer and evoke positive emotions.