The Global Data Protection Regulation (GDPR) was implemented in May 2018 and has improved transparency regarding the data used for advertising. Similarly, similar laws have been enacted in the US. Moreover, digital marketers are increasingly using video for promotion purposes. It is estimated that 74 percent of U.S. Internet users view online videos on a weekly basis. Moreover, most social media channels are now compatible with video sharing. Despite these issues, video marketing continues to gain popularity.
Another digital marketing trend is gamification, which integrates gaming elements into websites. This strategy can increase brand awareness, customer loyalty, and e-commerce sales. One famous example of gamification is McDonald’s Monopoly game. In fact, 80 percent of smartphone users play games. Gamification is a great way to increase online sales, especially for e-commerce businesses. But there are many other ways gamification can be applied.
In addition to using video, companies are increasingly adopting personalised content in their digital marketing. As a result, more than 80% of consumers research products and services online before purchasing them. Facebook and Google now account for two-thirds of all digital ad spend. Because of this, creative and attribution for digital marketing will become increasingly important. A recent study by Boston Consulting Group (BCG) indicates that only nine percent of marketers can accurately forecast the impact of a ten percent shift in marketing spending.
Automated marketing is another trend that is catching on. This trend involves creating an automated system for collecting email addresses, which then automatically sends personalized emails to the recipients. Another example is cart abandonment, which can be automatically addressed through an SMS message or email. This message may offer a discount if the consumer returns. Similarly, segmented content is an essential part of conversational marketing. You can also create and use chatbots to help with customer service.
SEO for images has become an important trend. People typically type keywords related to a specific video or image. But, more users are discovering the ability to search for images based on these keywords. Thus, the scope of digital marketing is increasing rapidly. Further, it is also easier to locate advertising if they include keywords and related phrases. With the advent of such innovative techniques, it is essential to stay on top of these trends. And remember that digital marketing trends change so frequently.
Live video can be particularly effective for attracting audiences. A live video is three times more engaging than a standard video. The live aspect of the video can trigger fear of missing out, which makes viewers more likely to buy a product. Another digital marketing trend that is gaining momentum is personalized video advertising. Using personalized videos in emails helps marketers to send out more relevant messages to their recipients in less time. Moreover, videos in emails have an 8x higher click-through rate than traditional email campaigns. Adding videos to your email can increase your sales dramatically.