Podcast Marketing is a form of content marketing that involves creating and distributing audio-visual content to grow a business’ audience. This form of marketing requires creativity and innovation to be successful. It also requires an understanding of your target audience to create engaging content that drives action and revenue.
Podcasts have become an increasingly popular way to deliver audio content. However, it’s one thing to have a podcast and another to market it effectively. This article explores some of the best practices for podcast marketers to get their content in front of the right people.
Create a community
Creating a podcast is an excellent way to build a community around your brand. Your listeners will feel connected to the hosts and the content, which can lead to brand loyalty and long-term growth. However, you must take time to cultivate the community by providing value through the podcast and ensuring that the content is consistent.
Publish on YouTube
Using video as part of your podcast marketing strategy is a great way to attract new audiences. Having your episodes available as video is a way to increase reach, particularly with a younger audience, and it can be easily embedded on websites and social media.
Submit to podcast directories
It’s important to submit your podcasts to podcast aggregators to give them the best chance of being discovered by a wide range of new audiences. This is a simple but effective marketing tactic that you can do for free.
Cross-promote with other podcasters
Developing relationships with other podcast creators is a great way to promote your podcast. Find podcasts with similar audiences and pitch the idea of doing a cross-promotion. This could involve you mentioning them on their show and them mentioning you in return.
Include a newsletter
If you have a dedicated following, consider adding them to your mailing list. This will allow you to communicate directly with them and send them exclusive updates on the podcast.
Create and distribute content to attract new audiences
If your audience loves your podcast, they’ll be more likely to share it on social media. Encourage your audience to spread the word and build a loyal following for your content.
Optimize for SEO
While this is a tip that many marketers forget about, it’s vitally important to optimize your content for search engines. This includes writing compelling titles, descriptions and meta tags. Be sure to avoid keyword stuffing, which is when you cram too many keywords into your content. Instead, use your research to determine what your target audience searches for and craft your content accordingly. For example, if your audience is interested in grooming small dogs, write a title and description that incorporates those keywords. This will make it easier for them to discover your podcast when searching on Google. Also, make sure to include your website in your show notes. This will drive traffic to your site and increase your SEO.