Marketing is the process of getting potential customers’ attention and developing their interest in your product or service. You can do this by using many different channels and tools. For example, you can use your own website to create awareness about your product and publish blog posts about its benefits and features. You can also create promotional or educational videos to show what makes your product stand out.
Using the AIDA model, you can design your marketing strategy to reach the right audience. AIDA is an acronym for Attention, Interest, Desire, Action. Using this model can help you determine how to approach each stage of the consumer’s buying journey. For instance, attention generates interest, while interest moves the consumer toward buying your product or service.