Weibo, China’s answer to Twitter, is a popular platform for businesses to connect with customers. With 500+ million users worldwide, this social networking site is a great way to increase brand awareness and drive sales. However, you need to be careful in order to get the most out of your marketing efforts. Here are 8 tips to improve your Weibo social media postings.
Start by identifying your target audience. This will help you to develop the most effective content. The Chinese consumer’s journey is complex, and your content needs to be strategically targeted in order to maximize your effectiveness. For example, Chinese shoppers will look for real people references on social media. They are very suspicious of products that they have never heard of. Thus, creating content that includes reviews and case studies is a good start.
In addition, be sure to include hashtags in your posts. These help you keep up with trending topics on Weibo. You can also identify relevant keywords, which can help you to increase your reach. Using a combination of these approaches is usually more effective than just one.
If you want to promote a product or service, consider using giveaways. Usually, this type of campaign involves encouraging followers to repost, like, or enter a lucky draw for a chance to win the product. While these campaigns might not generate huge numbers of followers, they can be a great way to engage your current followers.
Another way to promote your product or service is to create a “super topic” on Weibo. A super topic is a specific topic that focuses on a subject of interest. Anyone can create a super topic, but it must be approved before it can appear. It isn’t a replacement for a regular hashtag, but rather a special topic that can generate more attention.
One of the best things about Weibo is that it offers a wide variety of tools to help marketers achieve their goals. Weibo has several different advertising options, which are available depending on your budget and the number of followers you have. Paid advertising can be useful for larger businesses, but smaller businesses can also benefit.
Weibo is an open platform, meaning anyone can post on it. This allows brands to be flexible in their approach. For example, you can create a private account to discuss a more intimate topic with your fans. On the other hand, you can also use a corporate account to build brand awareness. Corporate accounts are marked with a big blue “V”.
You can also pay to have your posts featured on top of the stream. This is a good way to reach a larger audience, and it’s more affordable than some of the other methods. To do this, you will have to make a payment of 2.37 RMB for each post you wish to feature.
To increase your credibility on Weibo, be sure to make your followers feel like they’re hearing your voice. Make sure to engage with suppliers and other users, because this will help to build trust with your followers.