When seeking a Social Media Marketing idea, it is important to understand the difference between traditional marketing methods and social media marketing. Traditional marketing tends to be geared toward gathering customers and brand awareness, rather than building a product’s performance. It is also based on a singular audience that is targeted by mass media campaigns. This form of marketing relies heavily on the creation of a highly visible product or service and the ability to predict consumer behavior. In contrast, social media marketing relies on creating an engaging customer experience where a brand is perceived as part of a community and a user is able to share their personal experience with other users.
There are several digital marketing trends currently prevalent in the marketplace. These include the use of location-based services, real time interaction, instant messaging, and video. There is also the trend of creating “sticky” content that automatically becomes a part of the user’s newsfeed and browser cache. This type of content is often beneficial to both the consumer and brand as it provides information about current promotions or deals. Brands using these services can greatly improve consumer perception of their business while increasing conversion rates.
Using location-based services is a great way for a brand to utilize the power of the Internet to provide its consumers with the latest specials or promotions. The services work much like traditional marketing techniques, but at a smaller scale. By providing this service consumers are provided with an online map of their current location. When a user clicks on a destination, they will be directed to the location’s address and website. Consumers will then be able to interact with the business at that location to determine if there are any deals available.
Real time interaction is another new form of digital marketing that is becoming extremely popular. This promotion method is similar to using instagram marketing, but the difference is that instead of posting pictures a digital marketing company will post an ad for a product or service to promote. For example, a food company might post an ad for a free grill at a local restaurant. Instagram users who are nearby will see the ad and will be able to use the service to make a purchase. This type of promotion will work especially well for restaurants that are in high-end locations or have a large clientele.
Social media is a key part of the Internet for many brands. A large part of how a brand is perceived by consumers is through their social media presence. Social media allows a brand to become more personal with their audience and provides them with an opportunity to reach out to their audience on a more personal level. This personal way of connecting with a client is a huge advantage over other advertising options.
Audio content is also another great way for a brand to improve their online reputation and image. Audio content tends to make people remember a brand more than written content, which is a huge advantage. A recent study found that audio content posted to social media sites tends to improve customer recall more than written content posted to social media sites.