In order to maximize your social media advertising, you’ll want to understand how Facebook uses custom audiences. Facebook allows users to upload a custom audience of users similar to your existing customers. This allows you to target users who are more likely to be interested in your products or services. Facebook’s lookalike audience combines personalization with increased reach, and can help you target new people who have a similar interest to yours. Here are some tips for optimizing your campaigns.
Adding Message Us on Facebook to your website is a great way to engage with fans and customers. While many companies use their contact page to collect email addresses, Facebook allows users to message businesses anytime they choose. This is similar to offering an opt-in box on landing pages, but it is much more likely that your audience will read a Facebook message rather than a sales email. Add a Message Us on Facebook button to your contact page or website so that your fans can contact you directly.
If you’re new to Facebook Live video, consider the benefits it offers. It is three times as likely to be viewed by users than a traditional video. Aside from increasing your video views, Facebook will reward you with more views. More views means more engagement, brand loyalty, and money. It’s a win-win situation for you and your audience. Make sure to make the most of Facebook’s video feature in 2017.
For more information about Facebook marketing, visit Ana Hoffman’s Traffic Generation Cafe. She’s a blogger, a podcast host, and the head of training for the Social Media Marketing Society. The power of discovery is hard to come by, but Facebook has done it. The platform’s popularity grew to nearly 2 billion people last year. With more users than ever, Facebook can provide even more exposure and a more personalized experience. You can’t go wrong with this strategy.
In order to increase engagement and page likes, you can create and post chatbots. Chatbots help you connect with your audience and convert them into customers. If you’ve built a subscriber list, you can also use your chatbot to send them promotional emails. Often, users are more likely to respond to messages on Facebook than to emails. This is especially true for those who sell products. So, consider a chatbot to expand your Facebook marketing strategy and grow your business.
The future of Facebook marketing includes video. Facebook is pursuing a video-first strategy, with videos receiving a 1055% higher share rate than any other type of video. Buzzfeed was one of the first pages to realize that short video content was a great way to increase engagement and conversions. And as more brands understand the power of video on Facebook, live videos are now more effective than ever. But before you invest in Facebook video, make sure to test it out.
The future of Facebook will bring new developments to the platform. Facebook has recently launched a web-based tool called Frame Studio, which lets anyone create overlays for their profile pictures. Similar to Snapchat Lenses, Frame Studio won’t let users brand their products without pre-approval. However, it might prove to be profitable for you later if you can use it to build a community. Moreover, Snapchat’s sponsored lenses can increase brand awareness and purchase intent.