Clubhouse is a social app that lets users join conversations and talk in real time. These discussions, or Rooms, are similar to webinars and Zoom meetings and are a great way to connect with new customers and existing ones on a deeper level.
Unlike other platforms, Clubhouse allows users to be themselves and engage in an authentic conversation. This can help build trust on a personal level with your audience and drive loyalty to your brand.
As with any emerging platform, the right strategy can make or break your success on Clubhouse. It’s important to take a holistic approach and ensure that you are creating value for your users and gaining their trust before attempting to sell anything through the app.
#1) Establish yourself as a conversation leader
The first step is to become a Clubhouse “conversation leader.” You can do this by hosting rooms in your niche, collaborating with other room leaders, and adding value to the conversations by sharing your knowledge, industry insights, and useful data points. If you are an expert in a particular field, establishing yourself as the go-to person for this specific topic is an easy way to gain recognition and grow your community of followers.
#2) Ask your users to share directly with their friends
One of the most effective growth strategies on social media is word of mouth marketing – essentially allowing people to recommend an app to others. This method of leveraging the power of word of mouth can be incredibly cheap and works amazingly well.
Clubhouse utilised this very effectively in their early days by seeding influential people with an invite and getting them to add their influential friends. The result was a huge user base that built up a massive amount of buzz very quickly. The problem with this strategy is that it doesn’t work very long if the content isn’t of high quality, and if the network starts to crumble it can be very difficult to get it back on track.
#3) Create an inviting atmosphere that keeps people coming back
Another key part of Clubhouse’s strategy is its “by invitation only” membership. The fact that you have to be invited by a friend to access the app makes it feel more exclusive than other social networks, which in turn helps to build the kind of trust and respect that gets new users talking about the platform.
#4) Use the app as a tool for promoting your brand
A great way to promote your brand on Clubhouse is by using the Explore tab and hosting Rooms on topics relevant to your business. This is a great way to gain more insight into your customer profiles, obtain feedback on your latest products, and more.
#5) Partner with influencers
Influencer marketing is the key to generating buzz and growing your brand on any platform, but it’s especially effective on Clubhouse. This is because the platform already has a large base of highly engaged users and influencers who are looking to grow their followings by partnering with brands they believe in.